by Troy Lambert | Jul 6, 2020 | Marketing, Paid Ads
It was 2009, and we all thought the “indie revolution” would be the death of the big publishers. Agents would be useless. Editors would all be freelancers. Small presses would take over the niches, offering better royalties, better contracts, and higher royalties. but...
by Troy Lambert | Jun 24, 2020 | Business, Marketing
One of the keys to writing as a business is running ads. But there is a very important key to doing so, and that is tracking sales and determining your ROI. Ideally, you want to run these ads in more than one place. But how do you track what happens once someone...
by Troy Lambert | May 7, 2020 | Business
“What’s the difference between a professional and an amateur author? This is a common question, and the answer may vary depending on who you ask. Writers of the Future and other contests often use an “earn-out” method. Once you have earned a certain amount from your...
by Troy Lambert | Apr 16, 2020 | Business
For a lot of bloggers and website owners, including authors, affiliate revenue is one of many ways they monetize their site. But recent events show us two things again, things many of us have known for some time. Amazon and others can change affiliate payments and...
by Troy Lambert | Mar 24, 2020 | Business, Production
Some of you are new to working at home, and things might be a bit overwhelming. In my last post, I wrote about setting up your space for working from home, but this time I’ll tackle another topic: distraction. How do you keep up your productivity when you are at home...
by Troy Lambert | Mar 20, 2020 | Business
As more workers around the world are forced to work from home, it’s actually my hope that companies will start to understand the value of remote work for both employees and themselves. In order for that to happen, though, employees will also have to be ready to adapt...
by Troy Lambert | Feb 6, 2020 | Business
This year, California passed something knowns as Assembly Bill 5, or AB5 for short, and it has everyone from Uber and Lyft drivers to other contractors as nervous as a long-tailed cat in a room full of rocking chairs. The reason is simple. The bill, while it has...
by Troy Lambert | Feb 4, 2020 | Business
We all know that in order to make a living writing, you have to create content to sell. That can include books, novellas, and even short stories. Those who are new to writing as a business often forget about one critical thing: while content is king because we must...
by Troy Lambert | Jan 30, 2020 | Business, Marketing
So what is Writing as a Business about, other than making a profit? The truth is, not much. After all, any business that doesn’t make a profit is pretty much doomed to failure. You can’t lose money forever, just like you wouldn’t keep going to work if your boss...
by Troy Lambert | Jan 28, 2020 | Marketing
Can you make a profit with BookBub ads? Sure you can, just like any other part of the writing business. But it takes work and dedication. You will have to invest both time and money. Here are some tips and tricks, and stuff I have found that works well. ...
